Core Brand Elements
No matter what the current look of your office, our core brand elements will go a long way to brand and energize your space. There are four core elements: our logo, vision statement, core values, and colored accent walls. These elements are essential for every office, to create the optimal work environment and to communicate the right messages.
These elements brand a Teach For America office on a number of levels:
- Logo, vision statement and core values: These elements proudly announce who we are and what we’re about, and communicate boldness and conviction through large application. Treating them literally as part of the office via direct application on walls emphasizes their importance and charges the space with their meaning. Graphically, they bring dynamism and visual organization to the office.
- Colored accent walls: Based on our primary color palette, these bold colors also bring dynamism and visual organization to an office, and communicate (and stimulate) creativity and fresh, positive energy.
If you don't have the core brand elements already, please follow the steps below to get them for your office.
How to obtain the core brand elements for your office:
1. Contact Matt Gould (matt.gould@teachforamerica.org), Managing Director of Administration, to discuss your office needs, budget, and process.
2. Matt Gould will put you in touch with PLAN, our architecture and design firm.
3. PLAN will come up with designs based on your office space and the brand standards set by Marketing. They may need to visit the office, or at the very least, require many photographs of the space from various angles.
4. PLAN will present the designs to Marketing.
5. Upon approval, PLAN will present the designs to you.
6. PLAN will manage all production and contracting for the core design elements.
